How to implement the European Fitness Day

Before the Event

  • 1

    Review information provided by ISCA in the form of toolkits, marketing materials, etc (download)

  • 2

    Decide what you will do to celebrate the most active day in Europe. You can:

    • Open your doors and provide the public with a taster of your activities. and/or
    • You can download the free dance and choreography and celebrate the fitness day by organizing the FlashMOVE (a dance flash mob) in your club on 27 September
  • 3

    Solicit your internal partners: your staff, own members, etc. Solicit your external partners: media, other partners, corporate partners

  • 4

    Engage your partners through internal kick off meeting or via e-mail, direct mail, skype meetings and external meetings

  • 5

    Plan the promotion of your particiaption in the European Fitness Day.

    • Plan on-line social media promotion
    • Plan own-media campaign – yours and through your partners’ channels. Please use the following #EFD #findyourmove #beactive


  • 1

    Promote the Most Active Day in Europe

  • 2

    Invite members and non-members to visit your facility and try out your offers

  • 3

    Take pictures, video and promote your European Fitness Day activities on social media with #EFD #findyourmove #beactive